Golf Digest + TNT SPORTS
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PGA TOUR
Capabilities
GOLF DIGEST SCALE COMPETITION
VS
6.6MM
2.7MM
3.9MM
2.5M
2.7MM
709K
1.5M
1.5M
1.5M
GOLF DIGEST SCALE COMPETITION
VS
YEAR-ROUND AND ACTIVATION OPPORTUNITIES
• PGA TOUR Season Preview
• Best New Courses
• Hot List Club Summary
• Golf Digest Awards
Ad Products + Specs
We take the rights we have brought and work with marketing to package up products positioning them to meet the clients objectives:
DIGITAL SPECS
PRINT SPECS
Click here for:
DIGITAL SPECS
PRINT SPECS
• Style SIP
• Open Championship Preview
• World’s 100 Greatest Courses
• Olympics Preview
Contact US
Questions? Contact Us
Contact US
…AND WE REACH A YOUNGER AUDIENCE
COMPARED TO OTHER GOLF MEDIA BRANDS, GOLF DIGEST HAS THE LARGEST COMPOSITION OF A18-54
AGE BREAKS // MAGAZINES (DIGITAL & PRINT) // AVERAGE ISSUE AUDIENCE
% COMP
49.6%
56.70%
52.90%
34.9%
24.00%
25.60%
15.5%
19.30%
21.50%
• 35% of the Golf Digest Audience is A35-54, compared to only 24% for Golf Magazine
• Golf Magazine has the largest composition of A55+, indicating an older skewing audience compared to Golf Digest
ROBUST DIGITAL MEDIA — DIGITAL UNITS
A18-24
A35-54
A55+
A18-24
A35-54
A55+
A18-24
A35-54
A55+
• Best Young Teachers
POWER OF
• U.S. Open Preview
• Golf Balls Hot List
• Celebrity Golfer Ranking
THE PREEMINENT AUTHORITY ON
HOW
What
Where
TO PLAY
TO PLAY
TO PLAY
230M
• World Class Partnerships & Premium IP
• Industry Leading Fan Engagement
• Unparalleled Reach
• Strength in Audience Diversity & Segmentation
The only golf media Official Marketing Partner of the PGA Tour, with the ability to tap into official rights & IP, ranging from historic and live Tour events, to tournament trademarks, coverage and content.
GOLF IS HOT
AND GROWING
Audience
45M
123M
3.4M
U.S. golfers in 2023
(on and off-course);
A 9% YOY GAIN
TOTAL NUMBER OF AMERICANS (AGE 6+) WHO PLAYED, WATCHED, READ ABOUT AND/OR FOLLOWED GOLF IN 2023
ON-COURSE BEGINNERS
1.4MM
eBlasts
Golf’s accessibility is at an all-time high
THE GAME OF GOLF IS GROWING RAPIDLY AMONGST DIVERSE SEGMENTS
YOUTH
More on-course youth golfers in 2023 than any year since 2006; this segment has experienced the largest gains of any age group since 2019 (+40%)
PEOPLE OF COLOR
People of color (+1.4M since 2019) now represent 23% of all “green grass” golfers –a new high mark in racial and ethnic representativeness
WOMEN
Females comprise 26% of all on-course golfers –another record high
6MM
4MM
3.2MM
Average monthly uniques
(in-season)
Social
(FB/X/IG/YT/TK)
Email Database
(Newsletters + eBlast subscribers)
3.6MM
Print
46MM
Average Monthly Video Views
(GD.COM + SOCIAL)
2023 WAS A
YEAR
RECORD-SETTING
MAJOR HIGHLIGHTS
BEST-EVER
April 2023
best traffic month EVER +10% YoY
June and July 2023
best months ever in terms of Time Spent
June 2023: +38% YoY and
July 2023 +40% YoY
+92%
+20%
+102%
+258%
+64%
YoY Major Moments
Video Series Impressions
YoY Best PGA Championship Week on GD.com for Time Spent
YoY Best week ever in terms of time spent
Sunday Traffic Compared to Daily Avg. Best Day of ALL TIME
YoY Best Open Championship Week on GD.com for Time Spent
THE BEST GOLF MEDIA PARTNER
FOR REACHING YOUR TARGET AUDIENCE
Household net worth of $1MM+
Purchase designer or luxury brands
Took 6+ domestic round trips in past year
Spent $5,000+ on golf clubs and related equipment during the past year
Is a BDM at a medium sized business
Belong to a private country club or golf club
January
February
March
• Hot List SIP
• Masters Preview
• Shoe Guide
• PGA Championship Preview
• Golf Digest Gift Guides
April
May
June
July
August
September
• The Winter Prep Issue
• Golf Digest Gift Guides
October
November/December
• President’s Cup Preview
WAYS TO PARTNER WITH GOLF DIGEST
MAJOR CHAMPIONSHIPS
SURROUNDING GOLF DIGEST EDITORIAL
Your brand can own a guaranteed editorial & video SOV surrounding golf's most anticipated moments of the season — The Majors.
SPONSORSHIP
Ambassador
Your brand can own a guaranteed editorial & video SOV surrounding Golf Digest's most premium franchises.
AMPLIFYING YOUR BRAND AMBASSADOR INVESTMENT
• PREMIER PLAYER PACKAGE
• AMBASSADOR SOCIAL CONTENT
• AMBASSADOR BRANDED CONTENT
• ARCHIVAL PGA TOUR & GOLF DIGEST CONTENT
• WHAT'S IN MY BAG
• SWING SEQUENCE
16.8M
STANDALONE REACH
#1
IN SOCIAL FOLLOWING & ENGAGEMENT
TELLING YOUR STORY THROUGH GOLF DIGEST
BRANDED CONTENT
A standalone branded content production house that produces highly successful content within WBD + Golf Digest
WHY TELL YOUR STORY THROUGH GOLF DIGEST
IT’S YOUR CONTENT
360º
As the preeminent authority in golf for over 70 years on How to Play, What to Play and Where to Play, Golf Digest can bring your brand to life through the game of golf.
WE ARE
At the end of the day, You're hiring us for our expertise and audience to tell your story
WEB - SOCIAL - VIDEO - PRINT - LICENSING - LINEAR
CASE STUDIES
AN EVEN PLAYING FIELD:
THE U.S. ADAPTIVE OPEN
THE HOLE-In-ONE CHALLENGE
WATCH NOW
WATCH NOW
BE AN OFFICIAL SPONSOR OF GOLF DIGEST EVENTS
EXPERIENTIAL
WHAT: A three-day best ball format tournament focused on growing the sport with Women golfers at Bandon Dunes
WHERE: Bandon Dunes Golf Resort, OR
WHEN: May 19-22, 2024
WHO: 20 Teams of 2
PARTNERSHIP OPPORTUNITIES
Gifting for a dedicated female audience
On-course activation
Product Sampling
WHAT: A new, nationwide amateur golf tournament open to anyone with a USGA Handicap that wishes to play competitively in a net and gross stroke play, best ball format.
WHERE: Four (4) 2024 regional tournaments will be held at exclusive private golf clubs in major DMAs across the country
WHEN: Spring/Summer 2024
WHO: 70 Teams of 2 at each tournament
PARTNERSHIP OPPORTUNITIES
Presenting sponsorship & IP
Promotional Media
Gifting
On-course activation
WHAT: A unique game-improvement experience from golf’s instruction authority. In this premium offering, Golf Digest will use its unparalleled access to the best teachers and America’s greatest courses to create an unforgettable golf experience for your brand's VIP clients. Golf Digest will host you and your guests for an immersive one-day event—part instruction and part golf, in your key markets.
WHERE: Markets that work best for your brand
WHO: Up to 12 guests
PARTNERSHIP OPPORTUNITIES
Totally custom event for your brand with gifting and branding opportunities available
WHAT: Premium golf outing where attendees are invited to experience the golf trip of their dreams along with VIP dining and accommodations.
WHERE: Pebble Beach Resorts, CA
WHEN: March 17 - 20, 2024
WHO: 40 Teams of 2
PARTNERSHIP OPPORTUNITIES
Gifting for this uber-wealthy audience
On-course activation
Product sampling
Brand Media
TACTICAL MEDIA TO ACCOMPLISH YOUR OBJECTIVES
DARK SOCIAL POST FROM OUR HANDLE
Contextually Relevant Editorial Content
ROS VIDEO
HIGH-IMPACT UNITS
NEWSLETTER DISPLAY / DEDICATED EBLAST
NATIVE NEWSLETTER TILE
WORKING CROSS-PLATFORM
WITH OTHER WARNER BROS. DISCOVERY BRANDS
OTHER WARNER BROS. DISCOVERY BRANDS
INCREASE REACH
Reach hundreds of millions of people across every platform and several WBD brands
Establish a presence on different WBD platforms that can help reach multiple target audiences
CONTEXTUAL ALIGNMENT
Take advantage of 1P audience data across different brands and platforms
AUDIENCE TARGETING
Work with one team across all WBD properties to make a partnership more efficient for your brand
CREATE EFFICIENCES
PGA TOUR MEDIA
Partners will have the ability to run pre and mid-roll video creative across PGA TOUR content throughout our syndicated channels: YouTube, Xumo, Pluto and SendToNews
Run-of-Site Video: Xumo, Pluto, SendToNews
Partners can sponsor the PGA TOUR leaderboard on GolfDigest.com, linking back to the full leaderboard on PGATour.com
PGA TOUR Leaderboard on GolfDigest.com
For the best experience please visit this link on your desktop computer.
Apologies
Contact Terry.Katz@wbd.com
Contact Terry.Katz@wbd.com
