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Feature of the month
The 2021 Hot List
Golf Digest presents
VIEW THE LIST
VIEW EXPERIENCE
Ad Products + Specs
Capabilities
3.6M
8MM
3.85M
3.3M
PRINT
WEB
NEWSLETTERS
SOCIAL
THE BEST PLACE TO ENGAGE WITH THE GOLF AUDIENCE IS ON GOLF DIGEST
TOTAL CROSS-PLATFORM AUDIENCE REACH
18.75M
Audience
GOLF DIGEST SCALE COMPETITION
VS
6.6MM
2.7MM
3.9MM
2.5M
2.7MM
709K
1.5M
1.5M
1.5M
Golf Digest + Discovery Golf
2016
2017
2018
2019
XX%
18%
27%
32%
GOLF DIGEST SCALE COMPETITION
VS
AVERAGE MONTHLY
UNIQUE VISITOR GROWTH
2016 - 2017
2017 - 2018
2018 - 2019
• 17-18: 27% growth
• 18-19: 32% growth
WE’RE GROWING FASTER EVERY YEAR
2022 Golf Digest Editorial Calendar
January
HOT LIST SIP
February
PGA TOUR SEASON PREVIEW +
HOT LIST
Golf Digest Schools
LEARN MORE
LEARN MORE
Ad Products + Specs
We take the rights we have brought and work with marketing to package up products positioning them to meet the clients objectives:
DIGITAL SPECS
PRINT SPECS
UNRIVALED ACCESS TO GOLF’S LEADING AUTHORITIES
BEST-IN-CLASS - TEACHERS - PLAYERS - EDITORS
EXCLUSIVE ACCESS + PREMIUM CONTENT
Welcome to Golf Digest Schools. Relaunched in September 2020, this new app lets you take your favorite lessons from the greatest pros and instructors on the go. The subscription based interactive learning platform features hundreds of videos and tips from the best teachers and tour pros to help you refine and improve your game.
Click here for:
DIGITAL SPECS
PRINT SPECS
March
MASTER PREVIEW
May
PGA CHAMPIONSHIP
PREVIEW + WOMEN’S GAME
June
U.S. OPEN Preview
July
OPEN CHAMPIONSHIP
+ Summer Preview
August/September
PRESIDENTS CUP PREVIEW
October
Fall Issue
Contact US
Questions? Contact Us
Contact US
Teaching Professionals
Playing Editors
Content Creators
• Butch Harmon
• David Leadbtter
• Cameron McCoormick
• Todd Anderson
• Jim McLean
• Dave Stockton
• Hank Haney
• Michael Breed
• Chief Playing Editor: Tiger Woods
• Collin Morikawa
• Jordan Spieth
• Francesco Molinari
• Tom Watson
• Editor-In-Chief: Jerry Tarde
• Editorial Director: Max Adler
• Editorial Director, Digital : Sam Weinman
• Executive Editor: Peter Morrice
• Equipment Editors: Mike Stachura, Mike Johnson
• Senior Writers: Matthew Rudy, Alex Myers, Joel Beall
• Columnist: Jim Nantz
NEWS & TOURS
Home to industry leading "Local Knowledge" & "Be Right" podcasts, real-time gambling content, monthly editorial features, player profiles and Tour coverage.
PLAY
THE LOOP
The premier digital destination for golfers looking to play better golf and enjoy the game more, combining our deep knowledge of instruction, equipment and golf courses.
The modern handbook to sports, entertainment and pop culture. Irreverent and unpredictable, The Loop caters to our Millennial and GenX audiences and expands the conversation to what golfers are talking about, when they're not talking about golf.
(Reach)
(Avg Monthly UVs)
(Newsletters + eBlats)
(Followers)
Male
78%
Average Age
52
Female
22%
C-Suite:
148 Index
HHI $250K+
204 Index
Top Management:
Index 146
Super Affluent:
Index 170
GOLF DIGEST DELIVERS THE MOST PREMIUM AUDIENCE
…AND WE REACH A YOUNGER AUDIENCE
COMPARED TO OTHER GOLF MEDIA BRANDS, GOLF DIGEST HAS THE LARGEST COMPOSITION OF A18-54
AGE BREAKS // MAGAZINES (DIGITAL & PRINT) // AVERAGE ISSUE AUDIENCE
% COMP
49.6%
56.70%
52.90%
34.9%
24.00%
25.60%
15.5%
19.30%
21.50%
• 35% of the Golf Digest Audience is A35-54, compared to only 24% for Golf Magazine
• Golf Magazine has the largest composition of A55+, indicating an older skewing audience compared to Golf Digest
AN ACTIVE AND ENGAGING SOCIAL AUDIENCE
ROBUST DIGITAL MEDIA — DIGITAL UNITS
A18-24
A35-54
A55+
A18-24
A35-54
A55+
A18-24
A35-54
A55+
1.4MM
eBlasts
November/December
WINTER ANNUAL ISSUE
GOLF DIGEST DELIVERES THE MOST PREMIUM AUDIENCE
THE LOOP
The modern handbook to sports, entertainment and pop culture. Irreverent and unpredictable, The Loop caters to our Millennial and GenX audiences and expands the conversation to what golfers are talking about, when they're not talking about golf.
PLAY
The premier digital destination for golfers looking to play better golf and enjoy the game more, combining our deep knowledge of instruction, equipment and golf courses.
Home to industry leading "Local Knowledge" & "Be Right" podcasts, real-time gambling content, monthly editorial features, player profiles and Tour coverage.
NEWS & TOURS
UNRIVALED ACCESS TO GOLF’S LEADING AUTHORITIES
BEST-IN-CLASS - TEACHERS - PLAYERS - EDITORS
Editor-In-Chief: Jerry Tarde
Editorial Director: Max Adler
Editorial Director, Digital : Sam Weinman
Executive Editor: Peter Morrice
Equipment Editors: Mike Stachura, Mike Johnson
Tour Writers: John Feinstein, Joel Beall, Daniel Rapaport
Columnist: Jim Nantz
•
•
•
•
•
•
•
Content Creators
Teaching Professionals
• Butch Harmon
• David Leadbtter
• Cameron McCoormick
• Todd Anderson
• Jim McLean
• Dave Stockton
• Hank Haney
• Michael Breed
• Chief Playing Editor: Tiger Woods
• Collin Morikawa
• Phil Mickelson
• Jordan Spieth
• Francesco Molinari
• Tom Watson
Playing Editors
…AND WE REACH A YOUNGER AUDIENCE
COMPARED TO OTHER GOLF MEDIA BRANDS, GOLF DIGEST HAS THE LARGEST COMPOSITION OF A18-54
AGE BREAKS // MAGAZINES (DIGITAL & PRINT) // AVERAGE ISSUE AUDIENCE
% COMP
49.6%
34.9%
A18-24
A35-54
A55+
15.5%
56.70%
24.00%
19.30%
A18-24
A35-54
A55+
52.90%
25.60%
21.50%
A18-24
A35-54
A55+
• 35% of the Golf Digest Audience is A35-54, compared to only 24% for Golf Magazine
• Golf Magazine has the largest composition of A55+, indicating an older skewing audience compared to Golf Digest
GOLF DIGEST SCALE COMPETITION
VS
GOLF DIGEST SCALE COMPETITION
VS
6.6MM
2.7MM
3.9MM
2.5M
2.7MM
709K
1.5M
1.5M
1.5M
Audience
THE BEST PLACE TO ENGAGE WITH THE GOLF AUDIENCE IS ON GOLF DIGEST
18.75M
TOTAL CROSS-PLATFORM AUDIENCE REACH
3.6M
PRINT
(Reach)
1.4MM
eBlasts
SOCIAL
(Followers)
NEWSLETTERS
(Opt-in Database)
8MM
Web
(Avg Monthly UVs)
2016
2017
2018
2019
XX%
18%
27%
32%
2016 - 2017
2017 - 2018
2018 - 2019
• 17-18: 27% growth
• 18-19: 32% growth
AVERAGE MONTHLY
UNIQUE VISITOR GROWTH
WE’RE GROWING FASTER EVERY YEAR
GOLF DIGEST DELIVERES THE MOST PREMIUM AUDIENCE
AN ACTIVE AND ENGAGING SOCIAL AUDIENCE
2021 Golf Digest Editorial Calendar
January
HOT LIST SIP
February
PGA TOUR SEASON PREVIEW +
HOT LIST
March
MASTER PREVIEW
April
TRAVEL SIP
May
PGA CHAMPIONSHIP
PREVIEW + WOMEN’S GAME
June
U.S. OPEN Preview
July
OPEN CHAMPIONSHIP
+ Summer Preview
August/September
PRESIDENTS CUP PREVIEW
October
Fall Issue
November/December
WINTER ANNUAL ISSUE
EXCLUSIVE ACCESS + PREMIUM CONTENT
Welcome to Golf Digest Schools. Relaunched in September 2020, this new app lets you take your favorite lessons from the greatest pros and instructors on the go. The subscription based interactive learning platform features hundreds of videos and tips from the best teachers and tour pros to help you refine and improve your game.
Golf Digest Schools
LEARN MORE
upload videos of your swing to start the lesson
swing analysis
message your coach in real-time to get feedback, drills,
and swing tips
live chat
read reviews and watch drills to find the best couach for you
meet your coach
book digital lessons with goLF digest's hand-selected teachers
virtual lessons
dozens of programs on fitness, strategy, scoring for placyers at every level
total game
get more out of your practice time with expert advice from top teachers and players
praCtice drills
add power & consistency, and learn all the shots around the greens
SWING TIPS
multiple programs added every month
new releases
350+ lessons on every aspect of game improvement
TOP TEACHERS
inside-the-ropes instruction from your favorite pros
tour players
THE BEST IN
Golf Instruction
Ad Products + Specs
Click here for:
PRINT SPECS
DIGITAL SPECS
We take the rights we have brought and work with marketing to package up products positioning them to meet the clients objectives:
run of the site video
run of platform display
homepage takeover
super billboard
crown
crown
Pre and mid-roll inventory on VOD content across GolfDigest.com
•
Stanard banner inventory throughout GolfDigest.com
•
100% SOV of the top two ad units for 24 hours on GolfDigest.com
First impression homepage takeovers are also available
•
•
Responsive width billboard that goes cross-platform
Format filling the whole screen with no whitespace
HTML5 animation
Interactive video
Carousels
•
•
•
•
•
Responsive high-impact formatting across responsive web
Prominent placement upon page loading providing your brand with premium exposure
Creative flexibility within ad template to include HTML5 animation, interactive video, carousels and more
•
•
•
Innovative format featured prominently within our article content
Creative animates and enlarges upon user scroll
Cross-platform capability across our responsive web site
•
•
•
ROBUST DIGITAL MEDIA — DIGITAL UNITS
Contact US
Questions? Contact Us
Media Kit
Return to Golf Digest.com
Media Kit
HOME
GOLF DIGEST + DISCOVERY GOLF
Audience
Editorial Calendar
Golf Digest Schools
Ad Products + Specs
3.3M
3.85M
We are: Golf All Access
For over 70 Year’s, Golf Digest has been the PREEMINENT authority on how to play, what to play and where to play.
We are:
Golf All Access
For over 70 Year’s, Golf Digest has been the PREEMINENT authority on how to play, what to play and where to play.
July
OPEN CHAMPIONSHIP
+ Summer Preview
November/December
WINTER ANNUAL ISSUE